The mat release is a consumer facing article that focuses on providing useful information rather than brand centric copy like a press release.
A mat release.
The term mat release dates back to the 1950s and was originally a camera ready typeset black and white article featuring a photo.
Learn more about how statepoint can help you with this style of press today.
A mat release on the other hand is a paid tactic in which media coverage is guaranteed to a network of publishers that partner with a mat release vendor.
By getting your brand sponsored article featured in print and or digital newspapers you can reach a new massive audience.
Via our mat releases essentially sponsored syndicated news stories we craft your brand campaign messages into informative engaging content that looks feels and reads like a real news story blending in seamlessly with the news sites that we syndicate to.
A mat release however should end with a kicker sentence just like a newspaper feature article would.
The process is electronic now but the name remains the same.
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And newspaper editors get high quality content to fill their editorial calendars.
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The mat release is a tried and true paid media tactic to build brand awareness and secure quality media placements without pitching a single editor.
What is a mat release.
The term comes from a time when newspapers were physically laid out and formatted.
Confused about how a mat release differs from a press release or an ad.
A mat release also called a matte release is a type of advertorial article associated with public relations and advertising.
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Mat releases are distributed gratis to smaller publications such as community newspapers.
Mat releases make a difference unformatted mat releases are a cost effective tool for delivering branded content to millions of consumers.
The mat release is a short feature story designed to appear like a newspaper article but which in reality contains persuasive communication in promotion of a product or idea.
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Our content partners use unformatted food lifestyle and home garden content to complement their local news and sports coverage guaranteeing millions of digital and print impressions.